Audi India's flagship SUV in the country, the new Audi Q7 was launched in Delhi and Mumbai in September 2017. Companies spend enormous amounts of money on product launches and not without reason. Unfortunately, not everyone can attend such an event, and we as filmmakers take the responsibility to communicate the essence and excitement of the launch. This film is special to us as it was shot between two cities. It was one of the biggest launches for Audi at the time and our film supported the communication after the launch.
Audi India’s head at the time, Joe King told us how it was a challenge to make a car that would challenge its enormously successful original version. The new Q7 came with a rather fitting slogan, one that we find we incorporate in our own work every day.  “Greatness starts when you don’t stop.”